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Tuesday, May 25, 2010

 
PFF Event Recap: Nuts & Bolts of Online Privacy, Advertising, Notice & Choice
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We had a great discussion yesterday about the technical underpinnings of the ongoing privacy policy debate in light of the discussion draft of privacy legislation recently released by Chairman Rick Boucher (see PFF's initial comments here and here). I moderated a free-wheeling discussion among terrific panel consisting of:


Here's the audio (video to come!)


Ari got us started with an intro to the Boucher bill and Shane offered an overview of the technical mechanics of online advertising and why it requires data about what users do online. Lorrie & Ari then talked about concerns about data collection, leading into a discussion of the challenges and opportunities for empowering privacy-sensitive consumers to manage their online privacy without breaking the advertising business model that sustains most Internet content and services. In particular, we had a lengthy discussion of the need for computer-readable privacy disclosures like P3P (pioneered by Lorrie & Ari) and the CLEAR standard developed by Yahoo! and others as a vital vehicle for self-regulation, but also an essential ingredient in any regulatory system that requires that notice be provided of the data collection practices of all tracking elements on the page.

For more info, check out:


In particular, we touched on the critical question raised by the Boucher bill: Will website publishers be required to disclose the data collection practices of all parties they allowed to collect data from thei webpages? While it is commonly said that websites "share" information with advertisers (a view seemingly implied by the Boucher bill), in fact, it would be more accurate to say that website publishers simply allow third parties to load tracking elements on their pages, and as a technical matter, they have no way of knowing definitively who all the data collectors on their page might be, let alone what their particular data collection and privacy practices are--not just for behavioral advertising, but for the basic reporting, analytics, conversion optimization, sequencing, frequency capping, and other techniques that make online ads profitable for publishers (thus supporting more free content and services) and also more relevant to users. More on this to come!


posted by Berin Szoka @ 8:53 AM | Advertising & Marketing , PFF Podcasts , Privacy

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Comments

Berin,

Thanks for organizing such a useful and thought-provoking program. The content was suitable both for "newbies" to the issue as well as those of us deep in the weeds. It highlighted the complexity of the issues.

Posted by: Christopher Wolf at May 25, 2010 11:00 AM

If someone will be able to push the website publishers not to "share" (good explanation, btw) their information there will be many people who will fight this decision. IMHO I don't think it is even possible to do that. It is almost like telling a private tv station not to advertise (lame example, I know, but just as hard to realize)

Posted by: Michael at October 1, 2010 5:12 PM

When will the video be out? Thaks anyway really great stuff.

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Are you planning to release the video? The audio is great anyway.

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