I'm attending the FTC's 2nd "Exploring Privacy" roundtable event, which is taking place at the University of California-Berkeley School of Law. Here's the agenda. (I'll be live Tweeting @AdamThierer). FTC Commissioner Pamela Jones Harbour & FTC Bureau of Consumer Protection Director David Vladeck kicked things off. Here's a quick summary of their remarks:

• Data collection has vast opportunities but drawbacks also


• "non-price dimensions" of privacy important


• Talking about recent Facebook privacy changes


• Privacy is not "over" as McNealy once said; recent public outcry about Facebook changes make that clear


• "delicate balance" between data collection and consumer control


• Concerned about privacy in the mobile environment


• "Apple could do more to require baseline level of privacy disclosures"; other could set such defaults too


• Similar fears about privacy in the cloud; difficult for consumers to define privacy expectation in the cloud; fear of lock-in concerns


• Wants more data portability


• Concerned that anonymization doesn't work good enough; Perhaps our faith in current technologies is misplaced


• Must address the question of privacy by design sooner rather than later

David Vladeck, Director, Bureau of Consumer Protection, FTC

• Discusses lessons from FTC December workshop...


• Consumers have little understanding of data collection practices, both offline & online


• Privacy policies written by lawyers not effective communications tools for consumers


• Consumers uncomfortable with behavior advertising


• AdBlock Plus is most popular Firefox download


• #1 most emailed article on New York Times recently was about how consumers can protect privacy on Facebook


• We should encourage more technological innovation to empower people to do what they want to do and learn about data


• Technology raises public policy concerns, however


• "a troubling technological arms race" between consumer empowerment tools and technologies that allow greater data collection


• New concerns about social networking, mobile environment, location-based services;


• How well do disclosure policies work on small mobile screens?


• Need to bake-in privacy upfront