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Tuesday, January 15, 2008

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A couple weeks ago I wrote on another website about my first impressions of the iPhone upon buying my wife the new Apple/AT&T device for Christmas:

After two days, I finally pried the iPhone from her white knuckle fingers so I could give it a full test-drive myself without the Apple Store guy looking over my shoulder wondering why I don't just buy the thing. The bottom line is that the mobile Internet is now real. Mobile video will not be an eye-straining experience for teenage geeks but a mass phenomenon. The video quality and maps are out-of-this-world. At Christmas dinner I showed my grandmother the device, and starting from a broad nation-wide road map of the U.S. I quickly in just a few swipes of my thumb and forefinger had zoomed into a satellite shot of her home, with an identifiable friend's car in the driveway. She was totally dumbfounded. By now we've all used these simple Google and YouTube apps thousands of times on PCs, but the quality of the visual experience on a mobile device is astounding. It means more of us will be connected to the Net more of the time, using rich apps, not just talk or e-mail, and thus generate large amounts of new IP traffic. Some wives claim to be "NFL widows." For this Christmas/New Year's week at least, I am an iPhone widower.

So I was not too surprised to see it reported yesterday that

On Christmas, traffic to Google from iPhones surged, surpassing incoming traffic from any other type of mobile device, according to internal Google data made available to The New York Times.

We will soon release a new study on video, rich media, and Internet traffic, which details these powerful mobile video advances, among other network and content innovations.

posted by Bret Swanson @ 1:28 PM | Exaflood

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