IPcentral Weblog
  The DACA Blog

Saturday, November 19, 2005

Media Market Mashups
(previous | next)

The "mashup" has become a popular and even mainstream term over the past year. It refers to taking two seemingly different things and mashing them into each other for a new, value-added result. While this is by no means a new idea or practice, it has taken on new fervor with all things digital. Originally, the term gained notoriety as hip-hop artists like DJ Danger Mouse meshed songs by different artists together (raising a host of copyright issues along the way), but mashups have now extended across media forms and most notably into software and technology. What is important is that the digital environment is making it increasingly easier to effectively mash and stitch together products and services in new and valuable ways. For example, Google Maps has been mashed with Craig's list to create HousingMaps (for more details, see this article), PlayStation Portables are mashed with TV services, and Skype (VoIP) software with eBay's platform.

What is interesting is that these technology, content and industry mashups cause the emergence of brand new types of media experiences - media that is no longer simply packaged into well-defined segments and pushed through a pipe, but is instead remixed, wrapped with service offerings, etc. For instance, Yahoo! Music Unlimited is a type of new media service where music is not only delivered via a non-traditional channel, but also has personal, community and market services layered on top. Telecom, software and media firms will find themselves in new partnerships and battles as they launch mashups across traditional market boundaries (i.e. the recent Yahoo! and TiVo deal). This trend is particularly important for policy makers to be aware of because the markets and pipes for media are becoming increasingly entangled. Clear delineations for media markets and competition are no longer available. Mashups and the corresponding relationships must not be ignored in policy analysis. This trend goes far beyond DJ music and cool websites.

posted by Daniel English @ 2:45 PM | Mass Media

Share |

Link to this Entry | Printer-Friendly

Post a Comment:

Blog Main
RSS Feed  
Recent Posts
  EFF-PFF Amicus Brief in Schwarzenegger v. EMA Supreme Court Videogame Violence Case
New OECD Study Finds That Improved IPR Protections Benefit Developing Countries
Hubris, Cowardice, File-sharing, and TechDirt
iPhones, DRM, and Doom-Mongers
"Rogue Archivist" Carl Malamud On How to Fix Gov2.0
Coping with Information Overload: Thoughts on Hamlet's BlackBerry by William Powers
How Many Times Has Michael "Dr. Doom" Copps Forecast an Internet Apocalypse?
Google / Verizon Proposal May Be Important Compromise, But Regulatory Trajectory Concerns Many
Two Schools of Internet Pessimism
GAO: Wireless Prices Plummeting; Public Knowledge: We Must Regulate!
Archives by Month
  September 2010
August 2010
July 2010
June 2010
  - (see all)
Archives by Topic
  - A La Carte
- Add category
- Advertising & Marketing
- Antitrust & Competition Policy
- Appleplectics
- Books & Book Reviews
- Broadband
- Cable
- Campaign Finance Law
- Capitalism
- Capitol Hill
- China
- Commons
- Communications
- Copyright
- Cutting the Video Cord
- Cyber-Security
- Digital Americas
- Digital Europe
- Digital Europe 2006
- Digital TV
- E-commerce
- e-Government & Transparency
- Economics
- Education
- Electricity
- Energy
- Events
- Exaflood
- Free Speech
- Gambling
- General
- Generic Rant
- Global Innovation
- Googlephobia
- Googlephobia
- Human Capital
- Innovation
- Intermediary Deputization & Section 230
- Internet
- Internet Governance
- Internet TV
- Interoperability
- IP
- Local Franchising
- Mass Media
- Media Regulation
- Monetary Policy
- Municipal Ownership
- Net Neutrality
- Neutrality
- Non-PFF Podcasts
- Ongoing Series
- Online Safety & Parental Controls
- Open Source
- PFF Podcasts
- Philosophy / Cyber-Libertarianism
- Privacy
- Privacy Solutions
- Regulation
- Search
- Security
- Software
- Space
- Spectrum
- Sports
- State Policy
- Supreme Court
- Taxes
- The FCC
- The FTC
- The News Frontier
- Think Tanks
- Trade
- Trademark
- Universal Service
- Video Games & Virtual Worlds
- VoIP
- What We're Reading
- Wireless
- Wireline
Archives by Author
PFF Blogosphere Archives
We welcome comments by email - look for a link to the author's email address in the byline of each post. Please let us know if we may publish your remarks.

The Progress & Freedom Foundation