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Saturday, April 16, 2005

From Luxury Good to Disposable Item: The Amazing $29 DVD Player
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So I drove over to CompUSA late last night for a special 10-till-Midnight sale. (Yes, I'm that big of a dork... but hey, I needed a new laptop and they had some good sales).

When I walked through the door, there was a mob standing around a giant bin fighting each other for a chance to grab one of the DVD players inside. After the commotion died down and all of the DVD players were picked over, I went over to see what the big deal was. Incredibly, CompUSA was selling brand new progressive scan DVD players for $29.99.

Now to explain to you how incredible this was to me, you have to understand that I'm one of those idiots called an "early adopter." Yes, I'm the guinea pig who buys every new technology right out of the gates for outrageous prices just so I can be the first kid on the block with the hot new toy in town. Back in 1993, I was one of the first people to buy Onkyo's hot new laser disc player--you remember those old discs that were as big as LP records and that you had to flip them over to continue to watch even short movies? Well, I threw down $1000 bucks on one of those suckers. It was rendered obsolete by the rise of DVDs just a few years later, and yes, I bought one of the first DVD players to hit the market too. This one was around $1000 bucks as well. And later this year I plan to throw down even more insane amounts of cash to be one of the first to grab a Blue-Ray high-def DVD player. So I'm not just the sucker that's born every minute, I'm a reborn sucker every few years. The industry loves spend-happy idiots like me.

So, anyway, there I am in CompUSA late last night staring at the empty big of $29 DVD players and thinking to myself just how amazing that was. Not just because I paid so much more for my first one a few years ago, but also because of how fast the market had brought the price of these devices down below the cost of a good steak at Morton's. (I had had a steak at Morton's earlier in the day that cost $34 bucks. It was the cheapest one on the menu!)

Moreover, at a price of $29, that means that DVD players are now almost as inexpensive as the DVDs that they play! In fact, on a rack right next to this bin of $29 DVD players was a stack of "Lord of the Rings" special edition DVDs that actually cost more than the DVD players. (Also, in another bin, CompUSA was selling brand new LCD computer monitors for $120 bucks. Insane!)

Am I the only person that finds this absolutely amazing? I wonder what all those people who complain about a "digital divide" in this country would say about this.

P.S. Proving yet again what an idiot I am, I bypassed all the great sales on sub-$800 computers last night and shelled out over $2000 bucks on a state-of-the-art new Toshiba multimedia laptop. I'm sure the same model will be selling in a bin next year for $400 bucks. Somewhere in Tokyo, an account executive is laughing about people like me right now.

posted by Adam Thierer @ 3:44 PM | Innovation , Mass Media

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