News.com reports that a "whopping 68 percent of cellular customers are generally satisfied with the quality and coverage of their service," according to a Jupiter Research study released today. Only 10 percent of customers are dissatisfied.

One conclusion from the study is that as long as wireless carriers market themselves as low-cost carriers, they don't need to provide the best service to compete. Consumer expectations are driving a competitive marketplace? Makes you wonder whether the additional costs imposed on wireless consumers by something like, say, a Consumer Bill of Rights will be worth it. Never mind extending archaic quality of service standards to new services like VoIP.