IPcentral Weblog
  The DACA Blog

Monday, February 2, 2004

Super Bowl ©
(previous | next)

When I could last until the end of a Monday Night Football game, I remember being treated to dramatic readings of the NFL's restrictions on the use of the broadcast. Apparently they meant it. The NFL is reportedly sending cease and desist letters to organizers of large Super Bowl parties taking place in Las Vegas hotels and elsewhere. The NFL says these "pay-per-view" events violate the copyright laws.

Why is the NFL being a party-pooper? Well, some believe this is an effort to disassociate itself from the gambling at the Vegas locations. But the NFL says the chief concern is that the Super Bowl not become a pay-per-view event -- and that the people drawn from their homes to these events are not counted in the Nielsen ratings that determine the advertising fees the NFL receives. Oh, of course. Show me the money.

The NFL's hard line may seem a bit extreme. But is a useful reminder of a basic economic principle: You get what you pay for. The NFL is paid to bring (Nielsen-counted) eyeballs to ads, and its incentive is to maximize that count. This is an inherent limitation on the business model for this broadcast (and others) - free content financed by paid advertising. It illustrates why simply "finding a new business model" to compete with free content on the Internet is a poor answer to today's piracy problem. The best way to get content providers to provide opportunities to enjoy excellent content in convenient formats is to promote effective markets for such rights. Consumers will get what they pay for.

posted by @ 8:14 AM | General

Share |

Link to this Entry | Printer-Friendly

Post a Comment:

Blog Main
RSS Feed  
Recent Posts
  EFF-PFF Amicus Brief in Schwarzenegger v. EMA Supreme Court Videogame Violence Case
New OECD Study Finds That Improved IPR Protections Benefit Developing Countries
Hubris, Cowardice, File-sharing, and TechDirt
iPhones, DRM, and Doom-Mongers
"Rogue Archivist" Carl Malamud On How to Fix Gov2.0
Coping with Information Overload: Thoughts on Hamlet's BlackBerry by William Powers
How Many Times Has Michael "Dr. Doom" Copps Forecast an Internet Apocalypse?
Google / Verizon Proposal May Be Important Compromise, But Regulatory Trajectory Concerns Many
Two Schools of Internet Pessimism
GAO: Wireless Prices Plummeting; Public Knowledge: We Must Regulate!
Archives by Month
  September 2010
August 2010
July 2010
June 2010
  - (see all)
Archives by Topic
  - A La Carte
- Add category
- Advertising & Marketing
- Antitrust & Competition Policy
- Appleplectics
- Books & Book Reviews
- Broadband
- Cable
- Campaign Finance Law
- Capitalism
- Capitol Hill
- China
- Commons
- Communications
- Copyright
- Cutting the Video Cord
- Cyber-Security
- Digital Americas
- Digital Europe
- Digital Europe 2006
- Digital TV
- E-commerce
- e-Government & Transparency
- Economics
- Education
- Electricity
- Energy
- Events
- Exaflood
- Free Speech
- Gambling
- General
- Generic Rant
- Global Innovation
- Googlephobia
- Googlephobia
- Human Capital
- Innovation
- Intermediary Deputization & Section 230
- Internet
- Internet Governance
- Internet TV
- Interoperability
- IP
- Local Franchising
- Mass Media
- Media Regulation
- Monetary Policy
- Municipal Ownership
- Net Neutrality
- Neutrality
- Non-PFF Podcasts
- Ongoing Series
- Online Safety & Parental Controls
- Open Source
- PFF Podcasts
- Philosophy / Cyber-Libertarianism
- Privacy
- Privacy Solutions
- Regulation
- Search
- Security
- Software
- Space
- Spectrum
- Sports
- State Policy
- Supreme Court
- Taxes
- The FCC
- The FTC
- The News Frontier
- Think Tanks
- Trade
- Trademark
- Universal Service
- Video Games & Virtual Worlds
- VoIP
- What We're Reading
- Wireless
- Wireline
Archives by Author
PFF Blogosphere Archives
We welcome comments by email - look for a link to the author's email address in the byline of each post. Please let us know if we may publish your remarks.

The Progress & Freedom Foundation