Latest Video Game "Essential Facts" Report

The Entertainment Software Association, which represents the video game industry, has just released its latest "Essential Facts about the Computer and Video Game Industry" publication. It's a handy annual resource that I always look forward to reading. There are many interesting facts and figures found in the report, but here a few worth calling out from the data they have aggregated:

• 93% of the time parents are present at the time games are purchased or rented
• 64% of parents believe games are a positive part of their children's lives
• 86% of the time children receive their parents' permission before purchasing or renting a game
• 48% of parents play computer and video games with their children at least weekly
• 97% of parents report always or sometimes monitoring the games their children play
• 76% of parents believe that the parental controls available in all new video game consoles are useful

The survey also bolsters the findings of many other polls and reports which have found that parents employ a variety of what I have labeled "household media rules" to monitor or control their children's media consumption:

• 83% of parents place time limits on video game playing
• 78% of parents place time limits on television viewing
• 75% of parents place time limits on Internet usage
• 66% of parents place time limits on movie viewing

Once again, these findings illustrate that parents are parenting! Parents are playing an active role in the lives of their children, monitoring their media use, and mentoring them with the assistance of the ratings and parental control technologies / methods at their disposal. I sure hope the Supreme Court is listening as they prepare to take up the constitutionality of laws regulating video game sales.