Howard Stern's jump to Sirius satellite radio in 2006 is both a sign the apocalypse is near and an indication that the new digital world allows regulatory escape rather seamlessly, particularly from places like radio broadcast where the First Amendment only applies sometimes. The real sign of the apocalypse will be when competitive platforms and radio broadcasters demand mandatory unbundling of the rather vulgar "King of All Media" because his program is an "essential facility." Don't laugh, there is already a call in Europe to unbundle soccer programming as an essential facility (those rather quaint and parochial Europeans apparently call this game "football," but everyone knows this is football).